Today’s businesses are faced with a lot of discussions, choices and risk from day one of creating and establishing their company. Knowing I myself, want to manage and promote I look for ways to help level if not delete most of the stresses of starting your own business. There are many articles papers, books and advice online to read but I find it more aspiring to talk with those who have experienced the process first hand. After speaking with a few people who have worked on their own they have the same thing to say. It is easier with a partner than going at it alone. Kevin Yule is one who has worked for the past 4 years to get his music promotions business going. Kevin is a proficient saxophonist who says that one of his biggest conflicts is holding a day job. Because of prior obligations that he is required to fill, it makes it difficult to focus 100% into the company. Because of this he has little time to promote his business and only a few artist. He invested 100% of his own money and he is still working to break even. For some this may not be bad if you have the money to do it and a day job that is enjoyed just as much as the company that is being invested in. These trials do not discourage him though. He encourages anyone who wants to do the same to find others with the same common goal and want to partner with.
I also had a chance to speak with Ally Quinn from Q2. Ally and her husband Jim have had the pleasure of working together to promote themselves for the past 4 years. For her it has been wonderful to have her husband to work with. She says, for her one of the biggest pushers for promoting themselves is advertising. They have found that most of their success comes from word of mouth. By keeping themselves busy with a multitude of gigs it brings in a steady flow of profit. Q2 also has day jobs but because it is in their chosen field so it is seems less of a hindrance for them. Regardless in which direction one decides to go it seems to be a common thought and goal to advertise and network as much a possible before your business opens and even more so once it is up and running. Your business will depend on the connections you make with other people in the industry. (Gilmore)
Gilmore James (2010) How to Start a Music Promotion Business | eHow.com